The success rate of a PPI campaign is subject to various parameters including the operating system on which it is offered, the category to which the product belongs to, the geo-specification of the target audience--and installCore is prepared to handle it all. When you decide to partner with installCore for your PPI campaign, you are getting more than just higher revenues; you are receiving a full ecosystem of performance management and measurement tools. installCore provides A/B testing capability, data aggregation, revenue tracking, and much more to measure your performance and maximize your ROI. installCore has facilitated over 2 billion installations for top-tier developers and advertisers. Choosing installCore to distribute your software not only entails a better interface with your users, it also means more successful downloads and at higher speeds.
Although often grouped together, pay per installation and pay per engagement (PPE) bear some important differences that advertisers and publishers should be aware of. PPE describes a system in which advertisers pay every time a user interacts with their sponsored material. This could include clicks, comments, shares or other types of engagement. PPE is useful for companies looking to expand their brand presence, but not necessarily make more sales.