A/B testing is critical for optimizing installer programs and branding efforts. This form of installation testing aids the process of making changes, adjustments and improvements to the process, especially visually. This, in turn, enhances the user experience. Rather than wasting time making changes in the process, and then having to revert them, firms can use installCore, with integrated A/B testing, to gather direct feedback on variations and get real results by seeing what is more popular with customers and what is not.
In order to optimize installer testing and focus the firm’s efforts more effectively, there are several data points that are essential to establish:
- Know exactly what to test
- Keep testing to a minimum, to avoid over-analysis and fragmentation
- Focus on results and analyze them thoroughly
By paying closer attention to these factors and examining the insights provided by installCore's installation analytics, you can streamline changes and ensure the installation process will be popular and engaging every time.
Measuring Installation Success
A/B testing is a sure way to eliminate any uncertainty regarding the potential success of installer changes. Whether improving the graphical user interface or changing the actual code to boost performance, testing software installers will provide clear, actionable data, allowing a firm to decide whether to continue or abandon its efforts, as well as fine-tune existing features and processes.
Fully Customizable Installers
installCore makes A/B testing, as well as variable testing, of installer design easy and effective. The GUI allows the testing and comparison of installer layout, buttons, texts, colors and more, as well as the testing of installer-skin performance per region.
Additionally, with installCore's integrated BI dashboard, software firms are able to track testing and analytics data, in order to focus on constantly improving the installer software. There are times when companies get too absorbed in planning improvements to actually implement them and see results. With installCore's integrated A/B testing, results are apparent every time a change is implemented, be it upgraded color schemes or an overhauled back end, allowing immediate conclusions and quick springing into action.