Insights for software developers and startups from the installCore team

3 different ways to monetize software downloads

June 9, 2017 - Software Marketing Blog, Uncategorized

All software vendors want to make high quality, reliable software for their customers. It's also important for these software companies to make enough profit that will allow them to continue making great products. But people these days have come to expect that software is free. They are often deeply suspicious of paying for products, even those with sterling reputations and reviews...

Monetizing downloads

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Girls Who Code at installCore

June 5, 2017 - Uncategorized

The numbers don’t lie. In America, women represent only 14% of all computer science graduates. This number is quite a downgrade from 36% in 1984. Further, approximately 0.4% of girls enter college intending to major in computer science. These findings have proven one unmistakable point: the gender gap in the Science, Technology, Engineering, and Mathematics (STEM) fields is more prominent..

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The History of Ethical Hacking [Infographic]

June 2, 2017 - Uncategorized

The History of Ethical Hacking and Penetration Testing from installCore Have you ever heard of a white hat hacker? These practitioners of “ethical hacking” expose vulnerabilities in a website’s infrastructure and notify the owner before more sinister hackers can take advantage. As technology evolves, the role of ethical hacking become increasingly important, but it’s also important to take a look..

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Becoming an Advertising Partner with installCore

May 24, 2017 - Uncategorized

installCore is a software installation platform that helps advertisers reach new users in a secure environment. Joining the installCore advertising network allows advertisers access to new markets by featuring their message during downloads of other high quality products. Our Pay Per Install (PPI) system ensures that advertisers only pay for new users, and the advanced installCore BI shows advertisers the..

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The Leader in Installation and Compliance

May 20, 2017 - Uncategorized

installCore, the world’s leader in software delivery and distribution, is committed to the highest ethical standards for application installation. By making compliance and transparency our highest priorities, we put ourselves in a position to work with premium software publishers and advertisers who want the best possible experience for their users. Not only does this policy result in satisfied partners and..

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Better ads are the obvious answer to improved monetization

May 20, 2017 - Uncategorized

Any firm that feels like it isn't getting its moneys worth from paid advertising within its software offerings may be right. Not all ads are created equal, and firms need the right approach to ensure their monetization efforts are targeting the right consumers, at the right time. The trick is, that many firms are simply taking the wrong approach to..

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3 ways analytics help improve the user experience

May 15, 2017 - Uncategorized

Customer experience is everything in business today, and software firms understand this better than most.  However, there is more to improving the customer experience than a good program, and optimizing it with high-quality installer software is equally important. An installer program with integrated installation analytics will help firms pinpoint problems areas and streamline improvements that will appeal to consumers and provide key..

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installCore: Pushing for Transparency in Software Installation

May 12, 2017 - Uncategorized

The average user of today has come to expect that everything from software to mobile games should cost nothing to use, at least at a basic level. But of course, giving products away for free really is just a signal to users that developers and publishers are using an alternative monetization method. “Free” is better translated to “nothing up front”;..

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Analytics key to download monetization

May 9, 2017 - Software Marketing Blog, Uncategorized

Companies looking to monetize their software downloads need to consider the customers installing their software, and analytics is the best way to accomplish this. With key download and installation analytics, a business can discover what appeals to customers and easily make its monetization efforts more relevant to their interests. Solutions that offer integration through keypartners like Google, Symantec and others will provide firms with important monetization opportunities embedded directly with the application platform based..

Installation Data

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What is an Installation Platform?

May 4, 2017 - Uncategorized

installCore Academy: Chapter 1 An installation platform is an ecosystem that provides software delivery, distribution, and monetization. It is a technology that helps software vendors connect with users. Surprisingly few software producers and marketers are taking advantage of the huge distribution and delivery potential available to them through installation platforms. This lack of awareness is especially surprising considering that entering..

Software Installation Maze

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