Insights for software developers and startups from the installCore team

The numbers don’t lie. In America, women represent only 14% of all computer science graduates. This number is quite a downgrade from 36% in 1984. Further, approximately 0.4% of girls enter college intending to major in computer science. These findings have proven one unmistakable point: the gender gap in the Science, Technology, Engineering, and Mathematics (STEM) fields is more prominent..

The History of Ethical Hacking and Penetration Testing from installCore Have you ever heard of a white hat hacker? These practitioners of “ethical hacking” expose vulnerabilities in a website’s infrastructure and notify the owner before more sinister hackers can take advantage. As technology evolves, the role of ethical hacking become increasingly important, but it’s also important to take a look..

installCore is a software installation platform that helps advertisers reach new users in a secure environment. Joining the installCore advertising network allows advertisers access to new markets by featuring their message during downloads of other high quality products. Our Pay Per Install (PPI) system ensures that advertisers only pay for new users, and the advanced installCore BI shows advertisers the..

installCore, the world’s leader in software delivery and distribution, is committed to the highest ethical standards for application installation. By making compliance and transparency our highest priorities, we put ourselves in a position to work with premium software publishers and advertisers who want the best possible experience for their users. Not only does this policy result in satisfied partners and..

Any firm that feels like it isn't getting its moneys worth from paid advertising within its software offerings may be right. Not all ads are created equal, and firms need the right approach to ensure their monetization efforts are targeting the right consumers, at the right time. The trick is, that many firms are simply taking the wrong approach to..

Customer experience is everything in business today, and software firms understand this better than most.  However, there is more to improving the customer experience than a good program, and optimizing it with high-quality installer software is equally important. An installer program with integrated installation analytics will help firms pinpoint problems areas and streamline improvements that will appeal to consumers and provide key..

The average user of today has come to expect that everything from software to mobile games should cost nothing to use, at least at a basic level. But of course, giving products away for free really is just a signal to users that developers and publishers are using an alternative monetization method. “Free” is better translated to “nothing up front”;..