Insights for software developers and startups from the installCore team

Never leave your customers wondering ‘how do I install this?’

March 26, 2017 - Uncategorized

Software installation is perhaps the most important part of using a computer. Software is what drives computer use, allows consumers to play games, surf the internet or do work. However, sometimes software isn't the easiest thing to install, and varying operating systems, devices and platforms can complicate the process. By investing in an improved installer program, firms can make sure..

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Branded installers can enhance the image of your software package

March 23, 2017 - Uncategorized

When creating a software package and preparing to release it to the general public, you must be meticulous in your design of each individual element. Every piece of your application must be well planned, designed and engineered, and no stone should be left unturned. Even creating a software installer, a seemingly forgettable part of the process, can be difficult. Some..

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Expedite the user experience with a download manager

March 19, 2017 - Uncategorized

Download portals aren't as widely used as they could be. Many underestimate their value and versatility, assuming their browser can handle all of their downloading needs. However, firms can prove the value of a download manager by providing a high-quality version for their own products, and optimize monetization efforts at the same time. Utilizing a download manger has a variety..

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Appearance is just as important as technology

March 14, 2017 - Uncategorized

When it comes to improving the user experience and driving overall conversion rates, improving the installer program backend is important, but many firms should look at the front end as well. Investing in solutions that enhance both can have a profound effect on customer satisfaction and overall performance. As such, when considering ways to improve software installer monetization and appeal,..

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Analytics can help skyrocket software download rates

March 10, 2017 - Uncategorized

Businesses that offer software applications are always looking for ways to increase their download rates.  Data-driven solutions Whether it’s a free software package or a paid service, increasing monthly installs will improve business and help increase brand recognition. However, pulling this off is easier said than done. If a company already offers the best possible product it can and it has..

software download analytics

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Going user-friendly will boost sales, monetization efforts

March 6, 2017 - Uncategorized

One major cause of incomplete software downloads or installations is a frustrating user interface. When the UI of the installer isn't easy to use and understand, customers are more likely to abandon the process, looking for a more intuitive experience from a competitor. This means less conversion and less opportunity to profit from the installation process through monetization efforts. Businesses..

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Cloud not the only answer to software piracy

March 1, 2017 - Software Marketing Blog, Uncategorized

Adobe might be looking to the cloud to address its software piracy concerns, but this may not be the right answer for other firms. According to Gizmodo, Adobe's move could level the playing field between paying customers and pirates, improving overall sales for the company by promoting its Creative Cloud solutions more heavily. A list of new features coming to..

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Monetization offers more than profit

February 26, 2017 - Uncategorized

Monetizing software downloads can help firms increase their bottom line significantly, but the right software installer that integrates monetization can offer much more. In addition to increasing profits, firms will be able to harness more consumer information and implement high-quality analytics in unique ways. However, companies have to invest in quality installer programs first. Successfully monetizing a software installer requires firms..

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Where are you losing money?

February 19, 2017 - Software Marketing Blog, Tips for Startups

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Analytics isn’t just a Buzzword for Marketing

February 3, 2017 - Software Marketing Blog, Tips for Startups

The term buzzwords tends to have a negative connotation for many companies, but understanding the difference between an empty word and an influential trend can help firms grow and improve greatly. Ultimately, one of the biggest buzzwords of marketing is also one of the most important to adopt - analytics. Software developers in particular may see trends like analytics as..

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