February 3, 2017 - Software Marketing Blog, Tips for Startups
The term buzzwords tends to have a negative connotation for many companies, but understanding the difference between an empty word and an influential trend can help firms grow and improve greatly. Ultimately, one of the biggest buzzwords of marketing is also one of the most important to adopt - analytics. Software developers in particular may see trends like analytics as..
February 1, 2017 - News & Updates, Software Marketing Blog, Tips for Startups
Software installer monetization isn't just a way to increase a firm's bottom line, it helps companies improve their marketing solutions as well. By investing in the right installer platform, companies can start analyzing consumer trends and makes sure they are targeting the right audience and offering them the right information to engage and appeal to them with ease. High-quality installation..
January 31, 2017 - News & Updates, Software Marketing Blog, Tips for Startups
When implementing new tactics for installer software design and improvement, A/B testing is a sure way to eliminate any uncertainty regarding the potential success of those changes. From improving the graphical user interface to changing actual code to improve performance, A/B testing will establish comparison performance to provide clear, actionable data to continue to abandon efforts from. In order to..
January 27, 2017 - Uncategorized
Big data is a pervasive new trend, one which businesses are finding reaches more aspects of operations every day. From customer service to software installer programs, large volumes of data can be used to harness customer trends and desires quickly, as long as a business has the analytics to utilize that information. Big data has been a critical trend in the..
January 26, 2017 - Uncategorized
Having a branded installer allows a business to customize the user experience even further and ensure that the brand image remains in the customer’s mind even as they download and install software. Both the visual aspects of the installer software and the behavior of it can be customized to maximize exposure and customer engagement, using analytics to determine what fonts, images and..
January 24, 2017 - Software Marketing Blog
In the fight against software piracy, branding plays a huge role in business recognition and legal downloads. Without properly branding installer software and websites, companies won't be able to fully engage consumers, and risk allowing piracy to grow. According to a recent study by YouGov, 24 percent of consumers were unable to tell the difference between official company and piracy..
January 22, 2017 - Uncategorized
Downloading software is still one of the top activities performed on the internet, but consumers are running into risks more often due to fake and malicious download sites. Even reputable sites can be affected by hackers looking to infect other computers with malware and trojans. According to Tech News, hackers have been targeting trusted websites by creating "similar" regional sites,..
January 18, 2017 - Uncategorized
Being able to customize your installer program can have varied effects. From enhancing customer engagement to enabling advanced monetization, investing in a branded software installer can provide businesses with incredible benefits over time. It can help keep customers engaged in the installation process and increase conversion, and help a company optimize the overall installation process by incorporating analytics and other..
January 17, 2017 - Uncategorized
As more software companies critically examine piracy and intellectual property (IP) theft, discovering ways to better protect IP grows in importance. However, according to Help Net Security, companies are struggling to accomplish this goal without disrupting business operations. The risk of reduced efficiency and productivity has to be balanced against the threat of piracy, and companies are investing in solutions that don't meet all of their needs in one area in..
January 16, 2017 - Uncategorized
As technology and the software industry evolves, businesses have to look at the way they sell, distribute and make a profit from their products and services. The changes in the industry are pushing more firms to adjust sales methods and pricing to cater to an audience more willing to illegally obtain software, and to focus on new ways to monetize their products as a result. The monetization of software downloads isn't..