The History of Ethical Hacking [Infographic]

June 2, 2017 - Uncategorized

The History of Ethical Hacking and Penetration Testing from installCore Have you ever heard of a white hat hacker? These practitioners of “ethical hacking” expose vulnerabilities in a website’s infrastructure and notify the owner before more sinister hackers can take advantage. As technology evolves, the role of ethical hacking become increasingly important, but it’s also important to take a look..

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The Leader in Installation and Compliance

May 20, 2017 - Uncategorized

installCore, the world’s leader in software delivery and distribution, is committed to the highest ethical standards for application installation. By making compliance and transparency our highest priorities, we put ourselves in a position to work with premium software publishers and advertisers who want the best possible experience for their users. Not only does this policy result in satisfied partners and..

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installCore: Pushing for Transparency in Software Installation

May 12, 2017 - Uncategorized

The average user of today has come to expect that everything from software to mobile games should cost nothing to use, at least at a basic level. But of course, giving products away for free really is just a signal to users that developers and publishers are using an alternative monetization method. “Free” is better translated to “nothing up front”;..

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How to Give Feedback to Your Team Without Offending

September 29, 2015 - Tips for Startups

The best feedback provides something people can build on — that's why they call it constructive criticism. But if it's delivered in an offensive manner, your words won't do any good. Let's face it; it's easy to get angry and defensive when we hear negative feedback from employers and colleagues. The important thing is to be a long-term thinker about..

Giving Feedback iC blog

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7 Ways to Create an Innovative Work Culture

September 3, 2015 - Tips for Startups

You see around you sterile white cubicles, illuminated by harsh fluorescent lights. Sniff the air – that’s the acrid smell of old carpet and mind-numbing tedium. This is the office worker’s natural habitat. There’s even a name for them in TV Tropes – Cubicle Drones. How do you overcome such lethargy? The primary focus of many organizations is results, results,..

installCore team bonding

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How to Set Expectations for your Team

August 27, 2015 - Tips for Startups

Does your team know what's expected of them? Having an efficient team can only be done by providing a strong framework. With good planning, rule setting and expectation management, employees will know what their position entails. If this critical team building step is missing, results are sure to be delayed and of lower quality. But what makes this step such..

Set Goals and Milestones Full

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7 Traits Every True Entrepreneur Possesses

August 20, 2015 - Tips for Startups

No one ever said being an entrepreneur was easy. Most startups never move out of the basement, let alone become profitable. But take heart! There are countless brave entrepreneurs who reach independence and self-sufficiency. Some even get rich. It's true that there is no magical pill to take if you want to be a successful entrepreneur, but here are the..

Entrepreneur Looking over the precipice

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Beginners Guide to Targeting in Performance Based Advertising

July 26, 2015 - Software Marketing Blog

Cost-per-click, Cost-per-action, Cost-per-installation--all of these online marketing methods are performance based, but which is best for your product? Without proper targeting, you are losing precious time and budget. To optimize your online advertising, you must evaluate your goals for your product, and construct a fitting strategy. Here are some helpful considerations to guide your next targeted online advertising campaign. What..

Performance Advertising

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8 Ways to Stay Productive from 9 to 5

July 23, 2015 - Tips for Startups

The day begins with you plodding into your office, clutching a tatty briefcase to your rumpled shirt. You gaze blearily upon your cluttered desk, and feel a creeping sense of dread that comes with approaching deadlines and lack of coffee. Taking a deep breath, you start to plow through your work with all the efficiency of a butter knife cutting steak...

Be Efficient and Productive at Work

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