Installer software monetization is a key part of earning revenue for a software firm, but optimizing those efforts can take more than a strong advertising strategy. In the digital world, there are several factors that weigh in on the success of monetization strategies, and many companies may need to improve theirs and not realize it.
Embracing stronger monetization strategies takes a variety of tools, from the software installer used to user analytics. Investing in a solution that integrates all of these tools will help any firm strengthen it’s recurring revenue and focus on growth rather than trying to reach standard goals. For any company, if the following three issues occur regularly it may be a sign that monetization efforts need to be improved upon.
Low conversion rate
A low conversion rate may not mean that consumers don’t want the software being offered, it may simply indicate that they are being driven away by the installer program itself. Optimizing the software installer will help a firm establish a standard of quality to work with and help improve conversion over time, first making the platform itself more appealing then driving more engaging ads and monetization efforts.
High-click through, low revenue
If click through rates are high but a firm still sees low ROI, it may be a sign that the monetization efforts simply aren’t adequate. Companies embracing high-quality solutions that integrate analytics with the installer software, such as installCore, will be able to better target where the problems lie and correct them. From weak advertising to a poor customer experience due to branding, firms will be able to quickly gain insights on where improvements are needed and what is working adequately.
Poor customer feedback
The clearest sign any firm can get that it needs to improve is direct customer feedback. When consumers provide feedback firms should listen, and a high-end installer program will help them put that feedback to use by providing actionable insights into trends and direct suggestions. By embracing the right tools firms will be able to show customers that they care about their opinions and do so in a more timely fashion.
The customer experience is a critical part of the software industry and optimizing will help companies ensure they are able to make the most of their products with minimal effort.