News
February 3, 2017
Analytics isn't just a Buzzword for Marketing
The term buzzwords tends to have a negative connotation for many companies, but understanding the difference between an empty word and an influential trend can help firms grow…
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February 1, 2017
Monetization Key to Product Marketing
Software installer monetization isn't just a way to increase a firm's bottom line, it helps companies improve their marketing solutions as well. By investing in the right installer…
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January 31, 2017
A/B Testing Eliminates Uncertainty
When implementing new tactics for installer software design and improvement, A/B testing is a sure way to eliminate any uncertainty regarding the potential success of those changes. From…
